Your browser knows more about you than you may realize. The second step is knowing what to do about it. The first step towards smart browsing is understanding what’s at stake. If you don’t like the idea of all this information being collected, stored, sold, or exploited, it’s time to get smart about your internet browsing. In the wrong hands, your personal information can be collected, sold, and exploited by eavesdroppers, bad actors, and cyber criminals.īut more frequently, your data is used these days to track your shopping and social behavior, helping advertisers follow you with ads everywhere you go. That valuable cache of information can be, and is, used by companies to provide a customized and convenient user experience, but it’s also used to power the internet’s business model - targeted advertising that tracks your online movement and follows you around the web. As a result, the browser has become a goldmine of data. Whether it’s for entertainment, social connection, work, or shopping, the entry point for our digital lives starts in the browser.

Northwest Women VC & Angel Investor ListĪs the internet grew over the decades through the expansion of web and cloud-based services, more and more of our daily life shifted online.

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